I've been on both sides of the camera. That changes everything.
I started on set as an actor, worked closely with directors through the editing process, and built part of my career through casting. It is not the usual path into production, but it gave me something distinctive: a sharper instinct for performance, story, and people.
I know what talent needs to feel natural, what a director needs to protect the idea, and what a brand needs to connect with an audience.
I began my career in Egypt across film, TV, theatre, and advertising. In the UAE, I brought that same discipline into brand and commercial production, leading projects from concept to delivery with a stronger eye for both the creative and the human side of the work.
What I bring
Creative judgment
I understand both the creative vision and the production reality — which means clearer communication, stronger decisions, and fewer gaps along the way.
End-to-end ownership
From the first idea to the final delivery, I lead the full process — concept, production, and post — so nothing gets lost in between.
On-set experience
10+ years across film, TV, and brand content, built through hands-on experience on set. That background shapes how I lead every project.