STORY FIRST.
PRODUCTION WITH PURPOSE.
My story began in Cairo’s theatre scene, where I learned that powerful storytelling is built through people, emotion and collaboration—and brought to life through disciplined execution.
That foundation led me into film, television and casting, before I began building creative platforms of my own through Studio ZAT and Dayer Entertainment—developing talent, leading teams and transforming creative ambition into fully realised productions.
Today, based in Dubai, I bring those worlds together—combining creative direction, cinematic storytelling and production leadership to turn briefs into stories, from the first idea to the final frame.
HOW I WORK
Story
People
I start by finding the human truth behind the brief, then shape it into a clear idea, tone and visual direction.
I bring the right talent and collaborators together, creating the clarity and trust they need to deliver their best work.
EXECUTION
I turn creative ambition into a practical plan—aligning budgets, schedules, crews, logistics and post-production through final delivery.