About 

I began in Cairo’s theatre scene, which gave me early exposure to both the creative and production sides of the work. I learned how to work with artists, performers, directors and different stakeholders, while managing budgets, permissions and production requirements. Theatre taught me discipline, how to lead, inspire and collaborate with creative teams, and how to develop an idea, shape a story and bring it to life.
 

That early exposure led me into film, television and commercials, where I worked in assistant direction, casting and production. Alongside that work, I helped build and run a film and performing arts studio, working with actors, filmmakers and instructors and producing workshops, short films and acting projects.

I later founded a production services company that brought together production, casting and digital content, working with artists, celebrities, influencers, brands, films and television productions.

In 2023, I moved to the UAE and brought my film and storytelling background into fintech and branded content, working on campaigns, digital content and international productions for global companies.
 

Today, I work as a Creative Producer, developing ideas and taking projects from concept and scripting through production, direction, post-production and final delivery.