My Story

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I grew up watching.

Cairo taught me that stories live everywhere،
in streets, faces, pauses, and unfinished conversations.

From Cairo University theatre,
to downtown cafés and underground art spaces,
to the stages of Avignon,
I learned that storytelling begins long before the camera rolls.

Theatre. Football. The Military.

Theatre taught me presence.
Timing. Discipline.
How to listen to the room, not just the script.

Football taught me something else.
How to belong.
How to move with others.
How individual talent only matters when it serves the group.

It taught me rhythm, instinct, and trust.

Later, the military taught me something different،
structure, responsibility,
and what it means to lead under pressure.

The Show Business Years

After that, I stayed close to the industry. Not in one role, but inside it.

I spent years in the show business world,
moving between producer, casting director, and artistic director.
I ran my own production agency. I built projects, brands, teams, and ideas from scratch.

Those years gave me range. Not confusion,
perspective.

I learned how every role sees the story differently.
How creative decisions affect people on both sides of the camera.
And how leadership feels from the inside, not just the top.

Dubai

Dubai was where experience met scale.
Where ideas had to move, not just exist.
Where stories were tested by pace, pressure, and reality.

Dubai didn’t change my voice,
it refined it.

Today

What stayed constant through every place and role was my relationship with story.

I care deeply about why something is being made. About protecting its emotional core.
About guiding a project from idea to impact without losing its truth along the way.

Over time, my work naturally shifted, from execution, to direction.
From making images, to leading the process behind them.

Today, I lead creative journeys across film, brands, and human stories.
I work with teams, institutions, and creators to shape cinematic work
that feels intentional, grounded, and human. Leadership, to me, isn’t control. It’s clarity. Trust.

This isn’t a list of roles. It’s a continuation of a journey.
 

And I’m still listening.

 

If you feel there’s a story worth telling,

we can start there.